Earlier we reported on Best Buy’s successes as a result of using RDFa.
Search New Central has now published an interview with Jay Myers, Lead Development Engineer for Best Buy, on the whys and wherefores of implementing RDFa on their site.
“We really didn’t go into it with any expectations. We just wanted to see if it was something we might want to do. That’s why we were caught by surprise by the results… we weren’t really expecting any.”
“Within just a couple of months, we began to see an increase in our organic search results. Before long, it had increased by 30% over historical rates. We also saw an increase in our click-through rate.”
“I found that RDFa was a much more stable concept – based on the use of long established vocabularies (also known as ontologies) that have existed for years.”
